Tune into our conversations on an array of themes focused on streaming and broadcast TV
FAST – the fast invader of the streaming world It is undeniable that Free Ad-Supported Streaming TV (FAST) is transforming the streaming world, one channel at a time. If you look at data from just the past 90 days, about 55% of US consumers have watched an ad-supported streaming service whether subscription-based or free. With the speed that it’s growing and penetrating worldwide, FAST has a lot of questions around it. How can content owners and channels make the most of their content? How different is advertising in the FAST space compared to traditional TV setup? Do brands need to alter their content strategy based on the territory they are targeting? To further investigate the ever-evolving FAST universe, tune in to this exciting Streaming Media Connect 2022 webinar with sharp insights from industry experts. Nick Colsey- Vice President, Business Development, Sony Electronics Inc. Paul Brickell- Senior Director, Product Marketing, Amagi Stefan Van Engen- Senior Vice President, Content Programming & Partnerships, XUMO Brett Sappington- Vice President, Interpret Olivier Jollet- Senior Vice President & General Manager, Pluto TV, Paramount Key topics covered Expansion of fast around the world Why FAST is becoming so popular Key content strategies to make the most of this space The barriers to expansion in this market segment Advertising strategies for maximum ROI
Earlier, watching the news meant switching on your TV and staying abreast with the latest around you. Now, it just means picking up your smartphone and streaming it, anytime, anywhere. This major change has encouraged TV broadcasters to pull their audiences away from the linear news-viewing model while gradually pushing them to stream it instead. Is the latest technology going to smoothen this transformation or will it hinder this move? What does reinvention mean for the news and broadcast industry and are local, linear news channels keeping up with the technology advancements? Get answers to these questions and a chance to dive deep into various plans the local news channels have, to leave a lasting impression in the connected TV space. Tune into this futuristic panel discussion where news and technology experts discuss the reinvention of the TV news space.
Transforming live sports viewing experience Being able to watch your favorite sport live is an experience no fan would ever want to miss! A few years back, you could only watch a few, popular sports live. Thanks to cloud adoption, you can now watch any sport live, from anywhere in the world. With evolution in infrastructure and technology of the streaming industry, customer expectations are constantly changing as well. Viewers are now primarily looking for an enriching and exceptional viewing experience. In such a scenario, having a sound repository of high-quality content is not enough any longer. You need to be better equipped to deliver value through UHD playouts, low latency rates and much more. It doesn’t end there. You also need to find the right audience, right platform, and right ways to ensure maximum reach and monetization. How can you ensure that? Find out how by tuning into a DPP webinar in association with Amagi on ‘Streaming at scale’, where industry experts including Baskar Subramanian, Co-Founder and CEO, Amagi, talk about the various elements of launching and running a large scale streaming solution.
Hopping on to the cloud More and more media companies are now accelerating their move to the cloud. The pandemic has played a major role in hastening this process. However, there are a few amazing benefits of cloud that are pushing more companies to hop on to it. Some of these include—better flexibility, greater efficiency, better resource utilization, and overall cost-effectiveness. The cloud advantages Cloud playout has democratized content distribution. It has empowered content creators to distribute content through live and linear channels thus maximizing content distribution and monetization. Drastic reduction in the time taken to launch a channel. . Earlier, it used to take about 3-4 months and with cloud, you can launch a new channel within hours! It enables you to run multiple channels parallelly These are just a few benefits of migrating to cloud; there are many more! Tune in to this Amagi supported DPP webinar on ‘Cloud playout’, where industry experts including Sri Hari Thirunavukkarasu, SVP, Sales & Business Head, EMEA at Amagi explore the advantages of cloud playout.
As a content owner, you want to make the most of your content. But your biggest dilemma is perhaps which platform to consider—FAST, SVOD, AVOD, or TVOD? The correct answer to this question possibly is—a hybrid of all. Mike Woods, SVP, Product at Amagi, believes in finding the right mix of platform options. He says this journey begins with creating some good quality content, finding the right set of audiences, finding out what resonates best with them, and then choosing the best combination of distribution platforms. Current content consumption choices According to a report by Parks Associates, Connected TV (CTV) continues to be fundamental in the growth of OTT subscriptions. 72% of broadband households in the US are watching multiple content platforms on multiple devices Nearly 30% of new OTT subscriptions are coming in from CTV platforms In a nutshell, to achieve best content monetization results, content owners need to look at—great content, amazing user experience and a solid marketing strategy. Tune in to our latest webinar on The Future of Monetization FAST, SVOD, Hybrid, & More, where Mike Woods, SVP, Product at Amagi along with a few folks from the leadership teams of some leading broadcasting players talk about choosing the right mix of platforms to make the most of your content. Watch the webinar now!
Ace your free ad supported TV strategy with Amagi You could be an established broadcaster with a solid catalog of content. Or a smaller content owner with limited hours of content. No matter what the size of your video library, you can now spin up linear channels easily and quickly - and join the Free Ad Supported TV (FAST) universe - thanks to Amagi’s cloud playout solutions. The global FAST narrative The FAST market started gaining momentum from the growth of Connected TV (CTV). About 60% of American households currently stream ad-supported content Linear channels get about 98% total viewership hours through connected TV (CTVs) There are over 200 million global CTV viewers The estimated CTV ad spends are projected to hit US$ 27.5 bn by 2025 FAST and CTV are definitely riding the wave of increasing consumer appeal for ad supported content. Many key players including Pluto TV, STIRR, Peacock, The Roku Channel, Rakuten, Samsung TV Plus, and Vizio recognize this potential and are rapidly expanding their offerings across the globe. Tune in to the webinar on Ace your FAST content distribution strategy where Srinivasan KA, Co-founder, Amagi talks about everything content brands need to enter and thrive in the FAST lane.
Streaming TV consumers are increasingly embracing Free Ad Supported TV (FAST) A recent survey by Morning Consult shows that consumers who opt to watch linear channels on Fast platforms such as the Roku, Pluto TV and Peacock do so for two key reasons: They love the content available on these channels. Many are rediscovering some of the classic shows and movies, while others, especially the younger viewers are exploring and falling in love with retro content for the first time. They prefer paying less than they would need to for premium services and SVOD and don’t mind watching ads. Subscription fatigue and the cost burden are forcing a growing number of audiences to go FAST and enjoy the advantages of the new age linear channels. Why not, when they can also easily access a plethora of content including unscripted reality shows, movies, documentaries, anime content, live sports and news, and even esports/gaming and content on personal brands such as Elvis Presley! How can content brands cash in on FAST? As content brands, are you clued in to the FAST growth story? You can reach more audiences on FAST - but how? You can rake in more ad revenues - but how? You can deliver high quality linear channels across the globe – but how? Do you have the technical arsenal to tap into the possibilities on ad supported platforms? Find all the answers you are looking for in our latest webinar. Hear from Srinivasan KA, our co-founder and CRO about one of the most exciting stories to emerge in recent times from the broadcast and streaming industry. And explore how you can be a part of that story too! Watch this webinar and gear up for a successful journey across the booming FAST ecosystem.
Clearly, a growing number of audiences find themselves in a cozy spot as they explore the advantages of linear channels on Free Ad Supported TV (FAST): seamless, lean back viewing experience with easy content discovery a wide spectrum of content at reduced costs, with decent ad loads escape from subscription fatigue Take this opportunity to understand how content brands and platforms are working on growing their audience base and ad revenues. See what the experts from The Roku Channel, Pluto TV, A+E Networks, Cinedigm and Amagi have to say on the fastest growing segment of the streaming industry. What are the key factors influencing the streaming content decisions made by studios? How are FAST platforms curating viewing experiences for audiences? What are the next-gen technologies driving the FAST revolution? Tune into the Variety Streaming Room Webinar, Instant gratification: The exploding opportunity of FAST TV and find out the evolving developments in this exciting streaming ecosystem. Watch the webinar now!
With everything moving to cloud, are you ready to launch on-the-go exceptional viewing experiences for your sports and news audiences? Do you wish to stand out from the rest while leveraging the latest cloud playout and dynamic ad insertion (DAI) technologies? Tune in to the webinar on ‘Technical considerations for Live sports in the Cloud’ where Baskar Subramanian, Co-founder, Amagi, discusses along with industry experts, some key considerations for live streaming sports and news on the cloud. Baskar says, “The recent pandemic has led us to finding ways to perform all media operations in a remote environment. This has been a very critical requirement for all our clients.” Baskar highlights the advantages of moving to the cloud, and the various technological and system considerations that you need to keep in mind. Here’s why he urges you to consider migrating your media operations to the cloud: Smooth remote operations Minimum hardware requirements resulting in lower operational costs Flexible/dynamic architecture Watch the webinar for more insights!
Are questions on targeted ad technology and innovations wracking your brain? Intrigued by the growing interest in Server Side Ad Insertion (SSAI) on streaming TV platforms? Wondering why SSAI is gaining increased preference over Client Side Ad Insertion (CSAI)? And how about keeping your audiences happy with an unintrusive ad experience? Just tune into the latest webinar from StreamTV Ad Summit and find all the right answers and sharp insights! OTT Ad Insertion Models and Trends - A Deep Dive Mike Woods, Head of Product and Ad Monetization, Amagi takes us through the ‘still young and growing’ world of targeted ad technology that’s shaping the streaming industry and monetization models. Along with other experts from the industry, Mike talks about the exciting ways in which SSAI is giving channel owners greater control on how they craft memorable viewing experiences for consumers. Watch this webinar and see how advertising on streaming and free ad supported streaming TV (FAST) is interestingly poised for more impact.
Are you looking to build and bolster your presence in the streaming TV world, particularly in the Free Ad Supported Streaming TV (FAST) market? Curious about the content and monetization possibilities in this growing space? What are audiences seeking out on streaming channels and apps? How can you make your content perform and boost ad revenues? Get all your answers by tuning into this webinar. It is packed with interesting & insightful conversations of executives from some of the top players in the streaming and broadcast world including Nexstar, Sinclair, Fox and Amagi. Mike Woods, our Head of Product and Ad Monetization highlighted, “We don’t have to be TV anymore. We can do cool things with digital!” “We are seeing the emergence of a fusion zone where traditional old school broadcast TV and digital streaming TV intersect. This is a weird, awkward zone where consumers, broadcasters and tech providers are unravelling new possibilities and overcoming some key challenges.”
SVOD still leads the OTT market, but consumers are finding out what we've predicted all along: Cord-cutting won't save them money over cable and satellite if every service costs them another $10, $20, or even $60 a month. So they're turning to free ad-supported television (FAST) and other ad-supported models for an alternative to increasingly pricey SVOD services. We'll look at how content owners and platforms can thrive in the growing ad-supported streaming space..
The OTT industry is exploding, with the “streaming wars” of 2019-2020, a quaint expression of pre-pandemic big media company positioning for the future of television as we once knew it. Fast-forwarding - or skipping - to 2021, all the big players are well-positioned (save for the short-lived short-content firm Quibi). Hordes of smaller players are either relaunching (Fandor), developing new audiences (Passionflix) or developing new audience experiences altogether. Niche content is not just for YouTube or Facebook any more; sports, film, cultural and library content abounds at wildly differentiated subscription tiers. In short, OTT services have expanded during the pandemic, and now threaten to overtake the traditional Pay TV model altogether. This panel explores how major players package and distribute their content for on-demand and smart TV services, how they are signing deals and exploiting their own content libraries and the technology foundation necessary to make it happen.
Amagi operates more than 400 linear channels on its cloud platform built on AWS. Whether you are a traditional broadcast network, or a digital-first enterprise, innovative cloud solutions can help you scale your broadcast operations across Pay TV, Direct-to-Home, and OTT/Free Ad Supported TV. Join this insightful webinar as speakers from Amagi and AWS discuss business imperatives, challenges, opportunities, and the benefits for broadcasters and content owners as they transition their operations to cloud.
This webinar features leading TV engineering executives talking about their progress on designing IP and cloud playout operations that include live programming. What challenges do they still face in 2021? How much of their cloud playout plans will use the public cloud and how much will take place in private data networks? What do leading technologists anticipate will be their timelines for moving playout to IP or the cloud?
Learn how cloud and SaaS based technologies are changing the way how TV and OTT content are being delivered by the providers and viewed by the audiences. Baskar Subramanian and Ashish Kolvalker take you through the process of how technology is shaping the TV and OTT fields while also touching upon the relevant careers in this domain.
With the growth of free, ad-supported digital streaming platforms and services, local TV broadcasters are looking for ways to diversify their businesses and expand their offerings beyond traditional live, linear broadcast. View this recorded webinar to discover how WideOrbit and Amagi work together to empower local TV broadcasters to leverage existing linear workflows for digital streaming via OTT (over-the-top) and CTV (connected TV).
On-demand webcast on how content owners and TV networks can launch linear channels on Free Ad Supported TV (FAST) platforms and generate revenues through ad insertion. The webcast highlights the use of simple, easy-to-deploy, flexible, and scalable cloud solutions from Amagi and AWS to provide a TV-like viewing experience on leading platforms such as The Roku Channel, Samsung TV Plus, Xumo, Pluto TV, YouTube TV, and others.