<span>Pioneering cloud solutions for Media and Entertainment </span>

Pioneering cloud solutions for Media and Entertainment

Amagi is a global leader in SaaS technology providing end-to-end cloud-managed live and on-demand video infrastructure for TV and OTT.

Amagi at a glance

Founded in 2008, Amagi has established itself as a cloud technology pioneer and leader enabling TV networks and content owners to launch, manage, distribute and monetize live, linear and on-demand channels across cable, OTT, and Free Ad Supported TV (FAST) platforms, worldwide.

Amagi offers three business models for customers to choose from – Software-as-a-Service (SaaS), ‘Bring your own license’, and a Fully Managed Service. Some of Amagi’s cloud solutions include:

  • Broadcast-grade 24x7 linear channel creation
  • Live orchestration for sports and news
  • Channel distribution to Free Ad Supported TV platforms
  • Unified broadcast workflows for TV and OTT
  • Virtualized broadcast operations
  • VOD workflow and delivery
  • OTT server-side ad insertion and analytics for monetization
  • Programmatic ad sales for OTT
  • Cost-effective disaster recovery
<span>Amagi</span> at a glance

What makes Amagi different?

Demonstrating 10+ years of cloud technology leadership and innovation in the global media and entertainment industry, Amagi continues to be one of the fastest growing companies.

We are cloud-born!
Neither a lift-and-shift, nor baggage of legacy

Amagi cloud solutions are architected with a ‘cloud-first’ mindset. Our cloud architecture is based on Kubernetes orchestration, processing on-demand with no dedicated hardware resources. We support our customers with their choice of cloud platforms – Amazon Web Services (AWS) and Google Cloud.

6x-8x lower cost on cloud
Optimized using micro-services, on-demand instances without GPUs

Many of our customers have found our cloud solutions 6-8 times cost-effective than others in the industry when virtualizing their broadcast operations. Using CPU-only instances, we are able to deliver lower cost per feed. Our solutions are Linux-based powering nearly 50 percent in cost-savings over Windows-based platforms, and also offer dynamic redundancy.

Unified broadcast workflows
Single cloud solution to meet broadcast, OTT and disaster recovery requirements

Be it live, linear or on-demand, Amagi enables customers to unify all their operations on cloud using a single platform across traditional cable and OTT distribution. Customers can also create localized and opt-out channels, time-delayed channels, and pop-up channels.




Accel is a global venture capital firm that is the first partner to exceptional teams everywhere, from inception through all phases of private company growth. Accel has been operating in India since 2008, and its investments include companies like BookMyShow, Browserstack, Flipkart, Freshworks, Myntra, Swiggy, Urban Company and Zenoti, among many others. We help ambitious entrepreneurs build iconic global businesses.

Avataar Ventures

Avataar Ventures is India's first growth stage, Operational VC fund partnering actively with brilliant regional Tech-led B2B & SaaS startups to Re-invent, Scale & Transform them into successful, enduring global businesses. Fundamentally, we believe in the promise of India & South-East Asia becoming B2B product nations, building for the world!


Nadathur Investment Portfolio is an investment firm floated by Infosys' co-founder NS Raghavan spread across multiple asset classes and investment life cycles - from angel funds to private equity, public equity and debt. The group has also seeded a venture fund, a domain-specific investment platform, and a family office for wealth management. It has invested in over 25 venture and private equity opportunities, has funded an investment bank, and has made long-term investments in philanthropic and social ventures.

Norwest Venture Partners

Norwest is a leading venture and growth equity investment firm managing more than $9.5 billion in capital. The firm invests in early to late stage businesses across a wide range of sectors with a focus on consumer, enterprise, and healthcare. We offer a deep network of connections, operating experience, and a wide range of impactful services to help CEOs and founders scale their businesses.


PremjiInvest is the personal investment arm of Shri Azim Premji (Chairman, Wipro), which manages over $2 billion of Azim Premji's personal wealth by investing in capital markets and picking minority stakes in start-ups, including homegrown e-commerce companies. Working quietly since 2006, Premji Invest investment firm has built up positions and funded around 40 publicly listed and private companies out of a corpus of $1 billion (Rs4,290 crore).


Our leadership team has a wealth of experience in demonstrating growth and fostering an entrepreneurial culture in the company.

Meet our executive teamarrow
A letter from our CEO

Hear from our CEO about the company’s vision, how we are innovating to transform media and entertainment industry through cloud solutions.

Careers at Amagi
Careers at Amagi
Amagi Locations
Amagi Locations
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